Fred Armisen, Carrie Brownstein Tapped for Old Navy Holiday | CMO Strategy - Ad Age Fred Armisen, Carrie Brownstein Tapped for Old Navy Holiday | CMO Strategy - Ad Age

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Tapping the actors of "Portlandia," an Emmy-nominated satircal series known for poking fun of hipsters, is part of Mr.

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He noted that three years ago, the brand "was in the clothes-by-the-pound business, not about style credibility.

Old Navy This holiday season, Old Navy is putting "a bird on it. On a third-quarter earnings call earlier this month, CEO Arthur Peck said, "Even though marketing dollars were down in the quarter, they definitely were not down at Old Navy. Log in or go back to the homepage.

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Advertising Age Player Mr. Wicksteed's strategy to make Old Navy trendy again. The company is exploring the idea of a concept store, similar to a showroom where customers can make purchases that will be delivered to their homes, but no inventory is kept on site.

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Old Navy taps 'Portlandia' duo for holiday campaign. Published on December 01, The brand recently renovated its 34th Street store in Manhattan, and plans to open a Times Square flagship in A precocious prepubescent, clad in a fashionable shawl-collar sweater, advises the duo to visit Old Navy and get themselves some "clothes that scream holidays.

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We are glad you are enjoying Advertising Age. Wicksteed, but a bigger portion will be dedicated to digital.

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The first spot features the actors relegated to the dreaded kids' table for a holiday party because of their "drab" clothing. The media buy for the campaign is on par with last year, according to Mr. Brownstein follow in the comedic footsteps of previous spokeswomen including Julia Louis-Dreyfus and Amy Poehler.

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Indeed, even parent company Gap is putting more dollars into Old Navy's marketing budget. Old Navy is also in the process of upgrading its brick-and-mortar store experience for customers. But it is tapping the duo behind the hit series "Portlandia," responsible for the "Put a Bird On It" and "Artisanal Knot" sketches, for its holiday campaign.

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